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Resume

Feb 2023 - Present

Content & Social Media Consultant
MediaOne Business Group

MediaOne Business Group Pte Ltd offers a complete range of digital marketing consultancy services with an emphasis on quality outcomes.

 

As a Content & Social Media Consultant, my role involved crafting social media campaigns that meet the unique needs of clients, alongside generating high-quality, performance-driven content.

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  • Strategized social media campaigns: Tailored campaign objectives to meet clients' unique needs and recommended suitable digital marketing solutions. Analyzed performance metrics for optimization of campaign execution.

  • Crafted effective creative briefs: Developed clear and concise creative briefs for both in-house and external teams, creating high-quality content, including graphics, videos, landing pages, and EDMs.

  • Produced high-quality written content: Authored content for web pages, press releases, blog posts, and product descriptions across various verticals, ensuring compliance with web standards, SEO objectives, and client requirements.

  • Managed end-to-end campaigns: Oversaw entire campaign lifecycles, ensuring timely content delivery and coordinating multiple internal and external stakeholders to meet project timelines.

  • Streamlined workflow processes: Introduced new procedures to enhance efficiency, cross-team collaboration, and establish communication protocols. Additionally, implemented a new Standard Operating Procedure for the agency's inaugural TikTok clients.

Aug 2021 - Dec 2022

Content Strategist & Writer
Lunarian ID

Lunarian is a startup operating in the Indonesian entertainment sphere, with the goal of establishing an online ecosystem where users who share common interests can access curated news, online content, and engage in community activities.

 

At Lunarian, my role was to dictate the overall strategy and develop tailored content approaches to expand the brand’s digital footprint and paid subscriptions.

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  • Developed tailored platform strategies: Researched and identified diverse audiences to create content strategies for individual social media platforms, resulting in increased reach, user engagement and improved brand awareness.

  • Adopted a data-driven analytical approach: Analyzed website and platform analytics to optimize content strategies, conducted primary research to gauge audience sentiment and effectiveness of campaign messaging.

  • Oversaw project management: Ensured on-time, in-scope, and on-budget project delivery. Successfully planned online and offline events, coordinating internal resources, third-party vendors, and Key Opinion Leaders (KOLs).

  • Led community building efforts: Fostered online communities by facilitating discussions, organizing gatherings, and promoting interactions, creating a thriving digital community on Line and Discord.

  • Introduced innovative content types: Enhanced Twitter engagement in a 10-month span by introducing new content pillars, driving increased reach, audience engagement, and subscription numbers.

    • 50% increase in paid subscribers

    • 300% increase in content views

    • 500% increase in likes, retweets

    • 800% increase in link clicks/active content engagement

Skills & Expertise

  • Social media marketing

  • Content strategy

  • Content creation

  • Copywriting

  • Digital marketing

  • Brand management

  • Community management

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Languages:

  • English (native)

  • Indonesian (professional working proficiency)

Education

2023

Google |
Professional Certificate

Google Digital Marketing & E-commerce

2016-2019

Ngee Ann Polytechnic |
Diploma

Diploma in Marine & Offshore Technology

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